What's a Podcast Tour?

Have you ever felt like you keep seeing someone's name or company all over the place?

It feels like they are EVERYWHERE, and it makes you curious to check out what their business does.

This doesn't happen by accident. They are working (or paying) to get as much press coverage as possible so that you will see their name many times in many different publications over a relatively short period of time.

A Podcast Tour applies this same strategy, but to podcast guest appearances. 

Podcast listeners are the most engaged audience of any audience online, and Podcast Touring is when you proactively seek out and get featured on all of the podcasts that have listeners you are trying to attract into your audience as buyers.

The goal of a Podcast Tour = Your prospects see your name and hear your voice many times across all of the podcasts they listen to over a relatively short period of time.


Kickstarting SalesTuners

 
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When SalesTuners hired us, they wanted more leads for their sales coaching business. They also had a podcast, but it wasn't doing much. We designed a Podcast Tour strategy based on their target audience and customers, and got their podcast guest appearance machine rolling. After 10 months of working with us, their sales coaching revenue increased by $410,000, and their podcast went from 350 listeners per episode to the top 10% on all of iTunes.

 

 

What You Get

 

Step 1: The Podcast Tour Launch

The Podcast Tour Launch is the first step to working with us. It is designed to save you from the manual and cumbersome process of figuring out what podcast guest appearances will drive your best results, and from guessing how you should go about getting featured on them. 

We'll build your Podcast Tour Assets*, and teach you (or your marketing team) our system for pitching and getting on podcasts (that dozens and dozens of podcasters have said is the best they've ever seen).

 

What's Included in The Podcast Tour Launch?

Result

A strategic plan and custom Podcast Tour Assets* for you to promote your business through podcast guest appearances.

Timeline

Your Podcast Tour Plan and Assets* will be built and delivered in 2 weeks.

1) PODCASTs YOU SHOULD TARGET

A complete database of the podcasts you should target (including host contact info, audience size estimates, etc.)

2) PROFESSIONAL MEDIA KIT

Professionally designed media kit (including custom bio and "suggested interview questions and topics")

3) Email outreach templates

Our frameworks for pitching (and custom email outreach templates for you to pitch podcasters with)

 

 

Step 2: Monthly Momentum  (limited availability)

For a few select clients, after the Podcast Tour Launch process, we'll actually take it one step further and get you booked on the perfect podcasts every single month that reach your ideal audience and customers. Click "Get In Touch" below if you'd like to learn more about Monthly Momentum.

* Limited availability to 10 clients at any given time

 

Since starting a podcast tour, our revenue has grown by more than $410,000, and our podcast has grown to the top 10% on all of iTunes.
— Jim Brown, Host & Founder, SalesTuners
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