Why Podcast Tours?


Have you ever felt like you keep seeing someone's name or company all over the place?

It feels like they're EVERYWHERE, and it makes you curious to check out what their business does.

This doesn't happen by accident. They're working (or paying) to get as much press coverage as possible so that you'll see their name in a lot of different publications over a relatively short period of time.

A Podcast Tour applies this same strategy, but to podcast guest appearances. 

Podcast listeners are the most engaged audience of any audience online, and Podcast Touring is when you proactively seek out and get featured on all of the podcasts that have listeners you are trying to attract into your audience as buyers.

The goal of a Podcast Tour = Your prospects see your name and hear your voice many times across all of the podcasts they listen to over a relatively short period of time.


Kickstarting SalesTuners

When SalesTuners hired us, they wanted more leads for their sales coaching business. They also had a podcast, but it wasn't doing much.

We designed a Podcast Tour strategy based on their target audience and customers, and got their podcast guest appearance machine rolling.

After 10 months of working with us, their sales coaching revenue increased by $410,000, and their podcast went from 350 listeners per episode to the top 10% on all of iTunes.


What You Get

Let's Launch Your Podcast Tour

What's Included:

  • A guaranteed number of podcast bookings every single month
  • Customized database of podcasts we will target for you based on your ideal audience
  • Professionally designed podcast media kit(s) (incl. custom bio and “interview hooks”)
  • A comprehensive prep & background document prior to every interview

Let's Manage & Grow Your Podcast

What's Included:

  • Dedicated Executive Producer for guest management
  • Guaranteed 4 interviews per month from a vetted wish list of guests
  • Custom guest application form (we will build and manage) 
  • Filtering, responding to, and managing all inbound guest pitches
  • Professionally designed podcast media kit (for sponsors and high profile guests)
  • A comprehensive prep & background document prior to every interview
  • "Episode is Live" emails to guests to encourage sharing