Susan McVea Podcast Strategy

The Sales Success Show

Hey Susan!

We’re excited to help you execute on a podcast strategy, and help launch and produce The Sales Success Show. Here’s a small example of our previous work (just to give you an idea), and some additional information. Please let me know if you have any questions at all.


Founder & CEO, Be My Guest

513-532-9702 /

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Be My Guest Examples

Podcasts Produced

Here’s a few examples of podcasts we’ve helped produce:

Podcast Guest Appearances

Here's a few examples of interviews we’ve lined up for clients to appear on other podcasts:

Also, here’s a note I got on Twitter recently from a very popular podcaster:

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More than 100 podcasters have praised our outreach and pitching methods as the best they’ve ever seen. Check some of the responses out here.

Best Practices

We can help map out the launch and ongoing production with you!

Our goal is to make these episodes so good that your prospects build a connection with you, and ultimately reach out to learn more about your products and services.

With that, here are some best practices for episode length and structure:

  • 20-40 minute episodes (based off initial audio of 1-2 hours)

  • Fun, entertaining, surprising, and informative/actionable

  • Stories are more memorable than facts and figures

  • Engaging custom music throughout each episode to highlight key story points

  • Leadership team can review and approve “rough draft” before episode goes live


We will distribute The Sales Success Show on all major podcast platforms (so those listening on Android or iOS can listen):

  1. Apple Podcasts

  2. Google Play 

  3. Spotify

  4. Overcast 

  5. Stitcher 

  6. TuneIn 

  7. iHeart Radio

  8. Deezer 

  9. Pocket Casts (our personal favorite podcast player)

Sound Design & Intro Music

We’ll create completely custom sound design for The Sales Success Show that matches the vibe you’re going for.

Here’s a few examples of podcast sound design and intro music we’ve created:

Song (a fun bonus :))

Just for fun, we included a full song our Head of Podcast Production (Eric Sirianni) wrote and recorded to show a little bit of our versatility. Obviously this isn’t pertinent to podcasting, but thought you might find it interesting!