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Workarea Podcast Strategy

Hey Alex!

We’re excited to help you execute on a podcast strategy for Workarea. Here’s a small example of our previous work (just to give you an idea), and some additional information. Please let me know if you have any questions at all.

Erik

Founder & CEO, Be My Guest

513-532-9702 / erik@bemyguest.fm

 
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Be My Guest Examples

Podcasts Produced

Here’s a few examples of podcasts we’ve helped produce:


Inviting Prospects as Guests

Here’s a few examples of B2B podcasts that invite their prospects on the show as guests in order to build warm relationships:


Podcast Guest Appearances

Here's a few examples of interviews we’ve lined up for clients to appear on other podcasts:

Also, here’s a note I got on Twitter recently from a very popular podcaster:

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More than 100 podcasters have praised our outreach and pitching methods as the best they’ve ever seen. Check some of the responses out here.


Why Podcasting?

Here’s some more info on why podcasting is so effective at building personal connections with listeners in a nice infographic. I’ve included a few data pieces from this report below as well.

In essence, podcast listeners are the most engaged of any audience (because of the personal connection they feel, and because they can listen during times when they otherwise wouldn’t be able to consume content - driving, walking their dog, at the gym, etc.).

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Best Practices

We can help map out the launch and ongoing production with you!

Our goal is to make these episodes so good that your prospects build a connection with Workarea, and ultimately reach out to learn more.

With that, here are some best practices for episode length and structure:

  • 20-40 minute episodes (based off initial audio of 1-2 hours)

  • Fun, entertaining, surprising, and informative/actionable

  • Stories are more memorable than facts and figures

  • Engaging custom music throughout each episode to highlight key story points

  • Leadership team can review and approve “rough draft” before episode goes live


Distribution

We will distribute the Workarea podcast on all major podcast platforms (so those listening on Android or iOS can listen):

  1. Apple Podcasts

  2. Google Play 

  3. Spotify

  4. Overcast 

  5. Stitcher 

  6. TuneIn 

  7. iHeart Radio

  8. Deezer 

  9. Pocket Casts (our personal favorite podcast player)


Sound Design & Intro Music

We’ll create completely custom sound design for the Workarea podcast that matches the vibe of the show you’re going for.

Here’s a few examples of podcast sound design and intro music we’ve created:


Song (a fun bonus :))

Just for fun, we included a full song our Head of Podcast Production (Eric Sirianni) wrote and recorded to show a little bit of our versatility. Obviously this isn’t pertinent to podcasting, but thought you might find it interesting!